Tweets in Ads

Posted by:

Chris

Posted on:

21 December 2009 15.12

Reactions:

• No Comments
• Tweet

Trident took a full page out in the NY Times this weekend, using Tweets instead of smart ad lines. Whether the twittering is real or not (they SWEAR they are…honest) it does ask the question of how can we better make use of the conversations happening about the brands we work for…this just feels like a really lazy execution.

The new Sharpies campaign feels more on the money in their use of fans unprompted activity…

Sharpie Uncapped