‘Find Kopparberg’ and the Joy of Discovery…
Back in January when most of the country was digging their way out of snow, a few of us were pitching hard for a little known Swedish cider brand called Kopparberg. Well a month on, we eventually saw off four agencies to win the whole business.
Three months after that, our endless hard work has led to us finding a great new band who are on the verge of being signed (The Joy Formidable) a great little cinema ad shot by Partizan, a music promo, posters, press, warehouse parties, The Kopparberg Klash, a great tie up with VICE magazine, a website, social media strategy… the list goes on.
The ‘Find Kopparberg’ campaign is all about discovery, of great new music, secret places, and interesting people, and of course… beautifully fruity cider. To discover it for yourself visit: www.findkopparberg.com
To keep an eye out for upcoming Kopparberg Klash events celebrating the best emerging talent in film, fashion, music, and photography as well as loads more amazing underground tip off’s follow @findkopparberg on Twitter.
Finally, take a look at the breathtaking cinema ad that we created for the campaign featuring The Joy Formidable. We hope you enjoy it.
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