Saint Helps LG customers Get ‘Socially Smarter’
We’ve just launched a campaign in partnership with RKCR for one of our clients, LG electronics. The ‘Socially Smarter’ campaign targets consumers aged 16-24 in order to promote LG’s new range of Smartphones.
RKCR created a series of 14 melodramatic idents that you may have seen surrounding Channel 4 programmes such as One Tree Hill, Scrubs, and The Inbetweeners. We then created a dedicated Youtube channel to showcase the idents as well as behind-the-scenes footage and outtakes.
The idents lead the audience to the site www.sociallysmarter.com which hosts information on LG ‘Socially Smarter’ phones, the top 10 android apps, events at the LG arena, as well as links to LG social media platforms on Twitter, Facebook, and the LG Blog.
The page also encourages visitors to engage with the new LG ‘Secret Drama’ Facebook app which we also designed and created.
The ‘Secret Drama’ application allows users to interact with their friends on Facebook as if they were in a dramatic soap opera. The app analyses News Feed content and assigns different characters to friends based on their Facebook activity. For example:
• The Gossip Girl – Posts most comments.
• The Keeno – Replies the quickest.
• The Groupie – ‘Likes’ your posts the most.
• The Slacker – Posts most during work hours.
Once a character has been assigned, the app allows you to notify your friend of their new ‘Secret Drama’ identity. Users are encouraged to check back for updates as their News Feed content evolves. Have a look and see who’s who in your own personal soap opera. You may be surprised…
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