Nike 10K Race: Who Follows Who?

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Louise

Posted on:

15 November 2010 16.05

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Nike is integrated the real life experience of “We run Buenos Aires 10K” with the digital world of Twitter. You challenge your followers to see once and for all who actually follows who. All you need to do , if you run the 10K, is log-in to werunbuenosaires.com/intertwitter and you can then share on Twitter and challenge your followers.

Nike We Run Buenos Aires – “Who follows who?” Challenge from BBDO argentina on Vimeo.

UPDATE!
The case study video is out and shows an impressive result. Check it out below:

Nike InterTwitter Race (the first in the world) from Castro Innovation on Vimeo.

Why We Likey:
Looks really interesting, and I’m looking forward to see what the result will be. The idea of combining the real world with the digital is fascinating and should be considered more.
Culture: 7/10 Conversation: 6/10 Collaboration: 6/10 Compensation: 6/10