Saint at NMA Live @SES
Yesterday our Managing Partner, Adam Graham and Innovations Director Chris Jefford went to the NMA Live @SES to give a talk on how Saint used social media for the Recode/Decode campaign for the V&A. The V&A shared the stage with Skittles, Marmite and Dell, selected by the NMA as the top brands from the past year.
The day opened with Skittles brand manager, Elena Iborra and our old friend Zaid Al-Zaidy talking about how to keep your social media content relevant and engaging. They were then followed by Cory Edwards from Dell sharing Dells success story of generating real profit through social media. After that it was Saints turn and joining Adam and Chris on stage was Andrea Carr, Digital Manager at the V&A.
The full presentation can be found below.
And people said nice things about us on Twitter too, “Favourite phrase from today “we didn’t have to crowbar social media” into the programme, it happened naturally”, “ROI < 403% based on spend for the V&A Recode campaign. Can’t argue with that”, and “The Internet is a playground. Nice comment from Saint.”
After Robin Grant from wearesocial presented the Marmariti case study the day ended with a Q&A panel with all the speakers. All in all it was a very interesting and rewarding day and a big thank you to NMA for inviting us.
Comments
Login with Facebook or Twitter to comment.