Creative development

Posted by:

Roland

Posted on:

05 April 2011 09.00

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Ideas can come from anywhere.

Here at Saint, given the diversity of skill sets we have available in our creative processes; ideas can come from a variety of sources and evolve very quickly.
Our creative process works within the framework of a traditional creative team, but we are not scared to pull ideas from: planners, the innovations team, designers, technical coders and Information Architects, as well as account people and contacts outside the business.

Each campaign we work on is a collaborative process, which we like to keep as open as possible so that we do not get stuck into narrow-minded thinking. Our conceptual ideas build on one another to evolve into all-encompassing campaigns and projects that consider every aspect of the brand, the audience and the user experience.

There is no hierarchy here, we work in an open-plan office and there are no doors to prevent people from being heard. We like to involve everyone to ensure that no stone is unturned in our creative response to a brief.