Archive for the ‘unfiled’ Category

In a month at Saint – August 2010

Thursday, September 2nd, 2010

This months illustration comes from the mind of our very own Sid.

He was tasked with visualising our interesting trip to McLaren, the unfortunate BBC weatherman moment, the announcement of Facebooks location based solution Places, and the climax of our Kopparberg Klash series of events.  Sids also included a few of his favourite ‘Sid moments’ from the month too…



Lovely stuff, the illustration is now hanging in Saint Towers, so give Sid props when you see him and see if you can decypher the code.  The illustration is now hanging by Gambles desk, check it.

Mad love x

Platform Presentation #5 – RFID and the Internet of Things

Tuesday, August 31st, 2010
Come and find me if you want the notes for these.
Platform review#5 rfid[1]
View more presentations from cjefford.

Top 5′s from last week

Tuesday, August 31st, 2010

Here’s the top 5 links from the last week.

Inspiration:

The 50 most prominent Custom Facebook pages:
http://www.inspiredm.com/2010/08/22/tmp-facebook-showcase/

Swedish tree house:
http://www.toxel.com/inspiration/2010/08/20/mirrored-tree-hotel-in-sweden/

How to use Facebook Places:
http://mashable.com/2010/08/19/facebook-places-guide/

Outdoor advertising:
http://www.toxel.com/inspiration/2010/08/19/memorable-outdoor-advertising/

Garbage portraits:
http://www.trendhunter.com/photos/85621#1

Technology:

Giant Robot Arm for Halo
http://www.wired.com/gamelife/2010/08/remember-reach/

Tales of Things project:
http://www.digitalurban.org/2010/08/spark-of-genius-series-talesofthings-qr.html

HTML 5 version of Youtube on mobiles
http://www.guardian.co.uk/technology/pda/2010/aug/24/html5-youtube-mobile

Velvet UI for the mobile
http://amnesiablog.wordpress.com/2010/08/24/the-future-of-the-mobile-ui-is-behind-a-velvet-curtain/

AR Door and LG 3D TV
http://thomaskcarpenter.com/2010/08/19/ar-door-and-lg-3d-tv/

Planning:

Why we follow brands on Twitter
http://www.penn-olson.com/2010/08/18/follow-brands-on-twitter/

Finding inspiration:
http://sethgodin.typepad.com/seths_blog/2010/08/finding-inspiration-instead-of-it-finding-you/

New definition for creativity
http://anaandjelic.typepad.com/i_love_marketing/2010/08/do-we-need-a-new-definition-of-creativity.html

Top 5 qualities of productive creatives
http://the99percent.com/tips/6736/the-top-5-qualities-of-productive-creatives-and-how-to-identify-them

2000-2010 was about social now it’s about gaming
http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.html

Agency/Industry:

Possessed girl on Chatroulette
http://welikey.saintdigital.co.uk/2010/08/chatroulette-promoting-the-last-exorcism/

Frank Miller directs for Gucci Guilty
http://scaryideas.com/content/19250/

In case you haven’t seen it, Roger Federer for Gillette
http://www.digitalbuzzblog.com/roger-federer-trickshot-goes-viral/

Target Kaleidoscope at the Standard
http://creativereview.co.uk/cr-blog/2010/august/target-kaleidoscopic-spectacular-standard-hotel-mother

Snoop Dogg and Mafia Wars breaks Ustream record
http://techcrunch.com/2010/08/23/snoop-dogg-mafia-wars-promotional-stunt-breaks-ustream-record-with-2-million-views/

In a month at Saint – July 2010

Friday, August 6th, 2010

The latest in the ‘In a month of Saint’ series of illustrations had been printed, framed, and hung, a fantastic piece of work by our very own birthday legend, Mr Christopher Barnes. Yes, not only is he a menace to ladies and men alike, but he’s got some drawing skills too.

In a month of Saint - July 2010

This months brief was to include reference to Camerons’ Big Society announcement, our LG launches, the fun work we did with the E13 crew, the brilliantly funny Old Spice campaign, and the winning of the World Cup by those cheeky Spaniards.

Nice one Barnsey, give him a little cuddle when you see him.

Saint helps LG customers get ‘Socially Smarter’

Wednesday, July 28th, 2010

We’ve just launched a campaign in partnership with RKCR for one of our clients, LG electronics. The ‘Socially Smarter’ campaign targets consumers aged 16-24 in order to promote LG’s new range of Smartphones.

RKCR created a series of 14 melodramatic idents that you may have seen surrounding Channel 4 programmes such as One Tree Hill, Scrubs, and The Inbetweeners. We then created a dedicated Youtube channel to showcase the idents as well as behind-the-scenes footage and outtakes.

The idents lead the audience to the site www.sociallysmarter.com which hosts information on LG ‘Socially Smarter’ phones, the top 10 android apps, events at the LG arena, as well as links to LG social media platforms on Twitter, Facebook, and the LG Blog.

The page also encourages visitors to engage with the new LG ‘Secret Drama’ Facebook app which we also designed and created.

The ‘Secret Drama’ application allows users to interact with their friends on Facebook as if they were in a dramatic soap opera. The app analyses News Feed content and assigns different characters to friends based on their Facebook activity. For example:

• The Gossip Girl – Posts most comments.
• The Keeno – Replies the quickest.
• The Groupie – ‘Likes’ your posts the most.
• The Slacker – Posts most during work hours.

Once a character has been assigned, the app allows you to notify your friend of their new ‘Secret Drama’ identity. Users are encouraged to check back for updates as their News Feed content evolves. Have a look and see who’s who in your own personal soap opera. You may be surprised…

iPad User Interface

Thursday, July 22nd, 2010

Continuing on the iPad UI tip, I came across this nice summary of Apples Human Interface Guidelines today on www.uxmag.com, well worth a read when thinking about developing applications for tablets.

Apple’s Human Interface Guidelines for the iPad outline how to create user interfaces optimized for the iPad device. According to Apple, the best iPad applications: downplay application UI so that the focus is on content; present content in beautiful, often realistic ways; and take full advantage of device capabilities to enable enhanced interaction.

The overview of iPad user experience guidelines listed below is © 2010 Apple Inc. More details on these guidelines and further information on developing for the iPad can be found in Apple’s Human Interface Guidelines for the iPad.

Support All Orientations
Your application should encourage people to interact with iPad from any side by providing a great experience in all orientations. The reason is that people don’t view the device as having a default orientation, because they don’t pay much attention to the minimal device frame and they’re unconcerned with the location of the Home button.

Enhance Interactivity (Don’t Just Add Features)
The best iPad applications give people innovative ways to interact with content while they perform a clearly defined, finite task. Resist the temptation to fill the large screen with features that are not directly related to the main task. In particular, you should not view the large iPad screen as an invitation to bring back all the functionality you pruned from your iPhone application.

Flatten Your Information Hierarchy
Although you don’t want to pack too much information into one screen, you also want to prevent people from feeling that they must visit many different screens to find what they want. In general, focus the main screen on the primary content and provide additional information or tools in an auxiliary view, such as a popover.

Reduce Full-Screen Transitions
Instead of swapping in a whole new screen when some embedded information changes, update only the areas of the user interface that need it. When you perform fewer full-screen transitions, your application has greater visual stability, which helps people keep track of where they are in their task.

Enable Collaboration and Connectedness
Think of ways people might want to use your application with others. Expand your thinking to include both the physical sharing of a single device and the virtual sharing of data.
Add Physicality and Heightened Realism
Whenever possible, add a realistic, physical dimension to your application. The more true to life your application looks and behaves, the easier it is for people to understand how it works and the more they enjoy using it.

Delight People with Stunning Graphics
The high-resolution iPad screen supports rich, beautiful, engaging graphics that draw people into an application and make the simplest task rewarding.

De-emphasize User Interface Controls
Help people focus on the content by designing your application UI as a subtle frame for the information they’re interested in. Downplay application controls by minimizing their number and prominence. Consider creating custom controls that subtly integrate with your application’s graphical style. In this way, controls are discoverable, but not too conspicuous.

Minimize Modality
iPad applications should allow people to interact with them in nonlinear ways. Modality prevents this freedom by interrupting people’s workflow and forcing them to choose a particular path.

Rethink Your Lists
Consider a more real-world vision of your application. For example, on iPhone, Contacts is a streamlined list, but on iPad, Contacts is an address book with a beautifully tangible look and feel.

Consider Multifinger Gestures
The large iPad screen provides great scope for multifinger gestures, including gestures made by more than one person.

Consider Popovers for Some Modal Tasks
If you use modal views to enable self-contained tasks in your iPhone application, you might be able to use popovers instead.

Restrict Complexity in Modal Tasks
People appreciate being able to accomplish a self-contained subtask in a modal view, because the context shift is clear and temporary. But if the subtask is too complex, people can lose sight of the main task they suspended when they entered the modal view.

Downplay File-Handling Operations
Although iPad applications can allow people to create and manipulate files and share them with a computer (when the device is docked), this does not mean that people should have a sense of the file system on iPad.

Ask People to Save Only When Necessary
People should have confidence that their work is always preserved unless they explicitly cancel or delete it. If your application helps people create and edit documents, make sure they do not have to take an explicit save action.

Start Instantly
iPad applications should start as quickly as possible so that people can begin using them without delay.

Always Be Prepared to Stop

Like iPhone applications, iPad applications stop when people press the Home button to open another application.

More details on these guidelines and further information on developing for the iPad can be found in Apple’s Human Interface Guidelines for the iPad.

UX Magazine

GIF of the week

Wednesday, July 21st, 2010

Gif of the week

Saint in Print – #1

Wednesday, July 21st, 2010

Next to our esteemed creative directors desk is a framed illustration, put together by our very good friend Ronzo. This illustration is the first in a series of prints that we’re asking our illustrators to visualise, in their take on a month at Saint.

The print takes in the main themes of June, the World Cup, the iPhone 4 launch, great work by Mini and a bunch of exciting awards for Saint.

Big up and gangster hi-5′s to Ronzo, and look out for the next print to appear next month.

‘Find Kopparberg’ and the joy of discovery…

Thursday, July 8th, 2010

Back in January  when most of the country was digging their way out of snow, a few of us were pitching  hard for a little known Swedish cider brand called Kopparberg. Well a month  on, we eventually saw off four agencies to win the whole  business.

Three months after that, our endless hard work has led to us  finding a great new band who are on the verge of being signed (The Joy Formidable)  a great little cinema ad shot by Partizan, a music promo, posters, press,  warehouse parties, The Kopparberg Klash, a great tie up with VICE magazine,  a website, social media strategy… the list goes  on.

The ‘Find Kopparberg’ campaign is all about discovery, of great new music, secret places, and interesting people, and of course… beautifully fruity cider.

To discover it for yourself visit: www.findkopparberg.com

To keep an eye out for upcoming Kopparberg Klash events celebrating the best emerging talent in film, fashion, music, and photography as well as loads more amazing underground tip off’s follow @findkopparberg on Twitter.

Finally, take a look at the breathtaking cinema ad that we created for the campaign featuring The Joy Formidable:

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

We hope you enjoy it.

Cognitive Surplus

Monday, July 5th, 2010

Clay Shirky has released a new book called ‘Cognitive Surplus’ in which he argues for the possibilities of a better world through making use of the surplus of human cognition available globally, via our modern connected environment.

I’m still to read it, but this 15 minute talk from a couple of years back sets the scene nicely.

I love the thought of always asking ‘Where is the Mouse?’