- Posted by:
- Adam
- Posted on:
- 10 July 2011 09.00
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One of the most notable digital trends observable today is the rise of the ‘app’.
These mini applications are often free or relatively inexpensive and are extremely popular due to the ease with which they can be installed and the extra content or utility that they can provide.
In Q4 2010, 100 million smartphone units were sold. For the first time, this surpassed the number of PC units being sold (92 million). This represents a significant trend which shows no signs of slowing down. Year on year PC growth is currently at 2.7%, whereas year on year smartphone growth currently stands at 87.2%. Globally, there were 5.3 billion mobile subscribers by the end of 2010, with the iPhone now available from 185 communication service providers around the world. Whilst smartphone penetration varies greatly by region, it seems highly likely that most developed countries will see this increasing rapidly.
- Posted by:
- Roland
- Posted on:
- 05 July 2011 10.30
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We’ve had a fantastic year here at Saint.
Not only have we produced engaging creative digital campaigns that have exceeded the targets and expectations of our clients, but we have been crowned ‘Agency of the Year’ at the Revolution Awards, and ‘Creative Agency of the Year’ at the NMA Effectiveness Awards.
This rare ‘double’, from the UK’s two leading digital marketing publications, makes Saint one of the hottest digital agencies in the business.
- Posted by:
- Roland
- Posted on:
- 03 July 2011 09.00
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The mobile widget, game and app market is a huge growth area for marketers.
The International Data Corporation (IDC) estimates that in 2011 alone more than 472 million smartphones will enter the global market – a figure that is set to double by the end of 2015. As a result, the number of app downloads will rise to 183 billion within four years. While the debate over developing native apps or using more searchable HTML5 mobile web solutions rages on, branded apps are still of particular interest to marketers as they offer a direct connection between a brand and the consumer.
- Posted by:
- Adam
- Posted on:
- 30 June 2011 16.00
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Saint managing partner Adam Graham was recently invited by NMA to speak at Online Marketing week Live 2011.
He joined a panel of experts including nma editor Justin Pearse to join nma columnist, author and consultant Ilana Fox; executive creative director of LBi Laura Jordan-Bambach; chief strategy officer at Somo Ross Sleight; and YouTube and Google display sales director Bruce Daisly for a panel discussion on the future of digital marketing.
‘Key trends in online marketing: shaping the future of digital media and marketing’ opened the second day of the Online Marketing Show, the digital branch of this week’s Marketing Week Live 2011, held at the Kensington Olympia.
- Posted by:
- Chris
- Posted on:
- 29 June 2011 10.35
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In the field of psychotherapy, a therapeutic relationship kicks off with the client and the therapist constructing a mutual agreement referred to as ‘the frame’.
Its role is to build a safe and consistent environment through the agreement of up-front givens (time length of meetings, location of the meeting, the cost of each session etc.) within which both parties are free to ‘dance’. This dance – the freedom to explore, ask questions, dig deep – is present and unique in every relationship, but can only exist because of the creation of a framework in which it can flourish.
